Why Thomas Keller Can Shill For American Express And It Not Be Bullshit

It’s easy to be cynical about Chef Thomas Keller getting all weepy and nostalgic for Yountville and his bay laurel tree while hawking for American Express, as he did in the above ad that aired during the Oscars last night. It’s easy because Yountville is a wine country theme park, and Keller is one of the most successful chefs in the country. But let’s be honest. Keller is a far cry from Wolfgang Puck. The French Laundry does less than 80 covers a night. The man has integrity. And he probably did plant that tree.